Urgency is all that matters

You know what’s wild?

Most agency owners don’t fail because they’re bad at what they do,

They fail because they move too slow.

They “plan” for weeks.

Overthink every campaign, every strategy, every landing page, they’re crippled by what everyone else is doing on socials.

Then wonder why someone else got the client they were “about to message.”

I’ve been that guy.

Had ideas sitting in my notes app for months.

Watched other people launch the same thing, make money from it all while I was still waiting.

Truth is, speed beats perfection. Every. Single. Time.

You don’t need to have it all figured out. You just need to move.

That’s the secret nobody wants to tell you, that urgency is literally a superpower.

When you shorten the gap between idea → decision → action

You naturally outpace 90% of your competitors who are still “thinking about it.”

Here’s how to fix your pace starting today:

→ Set shorter decision windows.

Decide today, not next week. Even if you’re wrong, the speed of iteration wins.

→ Time block your work.

Ask, “What would it take to get this done in 2 hours instead of 2 days?”

→ Treat opportunities like they expire.

Because they do.

Momentum creates energy → Energy creates wins → Wins build momentum.

That loop is how businesses explode seemingly overnight.

So next time your gut tells you to “sleep on it,” don’t do it.

Move.

Make mistakes, learn from them, iterate and win.

You’ll learn more from one fast action than a month of overthinking.

— Konrad

P.S. I’ve made a quick raw video about this i suggest you watch - https://youtu.be/FES5P-xucz4