Real Cold Outreach Tips That Actually Sign Clients

You’ve probably watched those YouTube Videos that sell you the next big cold outreach script and that you’ll sign your first or next client using that strategy…

Most of the advice out there doesn’t take into consideration that there’s a real person on the other side of the screen and the fact they’ve already had 25 “Quick Question” emails in their inbox that week…

The best way to get your message ignored is to make it look like it was meant for everyone rather than that specific business owner you want to help, so if you’re doing the exact same thing as everyone else following the same advice, how will your message stand out? How will you sign clients?

People buy from people they like, trust, and perceive as experts - a “quick question” email followed by the same spiel as everyone else in the agency game, doesn’t accomplish any of that…

So in this short email, I want to help you with your outreach.

Here’s a DM I sent in March to a lead from November…

For context, the lead found me through a paid ad in November, messaged me saying they’re interested and never responded to multiple messages and calls…

I finally sent this message in March… the lead was in my pipeline since November when I was running the £397 offer…

All of the previous messages we’re the same old ‘Hey checking in if you’re still interested in this service?’

Which of course they didn’t respond to…

Could say it was a dead lead right?

What’s the point of following up…

They’ve ignored me 4 times prior, clearly not interested…

Ended up signing this business on the initial £397 for the first 30 days which I honoured due to them enquiring in November… now he’s a client that pays me £1000/month to grow his business.

So let’s unpack the message and cover what you should implement to actually sign clients, regardless if it’s an old lead or a cold prospect.

Personalise:

I checked the ads library, saw they were running poor ads, offered to fix them up and didn’t waste his time by trying to jump on a call to show him the system and so on…

I Gave him the price for the service, exact result of working with me and how he can move forward.

That’s it.

Same approach on an email could literally outline what they’re doing wrong, what you’ll do (and why it’s better than what they’re doing) and again point them in the direction of what action you want.

Start the conversation… that’s the aim of cold outreach. Don’t sell the call straight away.

I think an even more personalised approach would be a quick voice note in their DMs following a similar framework as the DM above.

Be specific, respect someones time and be crystal clear as to what the outcome is.

Lead with Value:

Lead with value and how you can help, not that you sell this service and you think they need it…It’s not a pitch in a dm or email, its a message to start a conversation with someone you can help with your skillset.

The fastest way to build trust is to solve a problem for free.

A practical way to do that is by simply offering a solution to what they’re currently doing wrong.

“Value is created when pain is alleviated, pain is alleviated when problems are solved.”

Valuable things you can offer:

• Lead magnets: A guide to improve their ads, SOP they should follow for their next sales meeting or cheat sheet that tackles a pain they likely have.

• Free audit: A short teardown of their funnel/ads/website with insights they can actually use.

• Mini case study video: Showing how you helped a similar business solve a similar problem.

• Free setup/demo/first leads: A no-risk way to experience your process and see real results.

Take the route most are not willing to take.

Most want a quick win, quick appointment, quick client and even quicker revenue so most of this goes out the window the minute they start reaching out.

Which typically just ends up with their agency dying in a few weeks…

Yes it takes a lot longer to send a message with actual advice.

But doing so separates you from thousands in the agency game.

This is the long game.

Day in, day out.

Not the guru-style “10 clients in 10 days” nonsense.

If you stay patient, put value first, and commit to showing up with real solutions, you will sign clients and keep them.

Until then, reach out the real way.

Have a good week,

Konrad