How to stack your SMMA Offer

For context I’ll be discussing mainly lead generation agency offers in the below newsletter.

Make an irresistible offer, everyone always says it but how do you exactly have an offer that a prospect can’t resist?

There’s a few things I’ve learnt to understand after adjusting and improving my offer over the past year.

First thing to understand is that a good offer with bad service delivery is a recipe for disaster. Not only you’ll fall into the trap of shouting crazier guarantees and crazier numbers but you wont be able to deliver on those and churn clients to a point where you just give up as you’ll be in a constant cycle of signing and losing clients.

The purpose here is to sign clients with a good offer and keep them with exceptional service delivery.

Your offer is the result of working with you.

Ie - “we’ll generate your business leads“ which is the core thing you’re going to be doing, but that doesn’t really appeal to a prospect right?

So it’s all about wrapping that up with risk reversals, results, guarantees, timeframes or targets etc.

ie- “Bathroom Installers, Receive a minimum of 20 qualified leads for your services in 30 days or we work for free”

Works much better, the prospect knows that if they pay X they’ll get Y in Z time and if they don’t then they get a refund or you work for free until that result is delivered.

A good structure to follow for an offer is: We help NICHE to RESULT in TIMEFRAME, GUARANTEE. Super simple framework that’s been around for years and years but still works well.

The next thing you’re probably thinking is how do I deliver these 20 qualified leads though? I’m a beginner and never ran paid ads… What even is a qualified lead?

If you’ve never ran facebook ads to generate leads, my honest advice would be go and open facebook ads manager right now and set up a campaign. Start messing around with different aspects of it all. Then take time to learn each individual piece of the lead generation puzzle.

Take your time to learn, watch videos, read sub-reddits or consume content on these pieces.

If you want to fast track this learning you can download my blueprint that’ll teach you exactly how to print leads for clients without ever having to worry about service delivery:
https://stan.store/k23online/p/get-my-facebook-lead-generation-blueprint-now

Let me clear things up with this specific offer: A qualified lead is someone that has submitted correct information and you may have collected extra information that confirms they suit the criteria your client set out or contacted them to make sure that they do.

For example bathrooms company looking for leads with the minimum budget of £5000 would be a qualified lead if their budget meets that threshold.

Now you can say, price qualified leads, pre-verified leads, qualified leads and any other new buzzword you can think of as a marketer to cut through the noise but it all comes down to the exact same thing.

The lead meets the criteria & has submitted correct info to contact them.

Now how can I stack this offer?

Stacking your offer really tends to happen on the back end in your funnel in your VSL, sales calls or demo calls.

The way I stack my offer is to provide more value than the prospect ever expected after reading the initial offer statement.

This can be done through various different pieces being put into the service delivery.

Some of these can be:

• Including additional tracking & reporting tools to ensure we’re targeting and making the most of the paid campaigns.

• You can offer a 30 days content calendar for their social media page(s) or two weeks worth of management for free (make sure to include that in your pricing obviously). SMM works in synergy with paid ads - social media presence helps paid ads campaigns results.

• A new website design if they have a poor one - if you use GHL you can create templates that are super easy to fill out and your client gets a professional website for free (again its increasing the perceived value of working with you).

• Offering to collect reviews of every single one of their previous jobs (if they provide the leads info) through the use of GHL’s automations you can send links out to these people and get your client reviews ranking them higher on google.

• The extent of GHL and it’s services can help massively increase the value of working with you and your offer stack as you can just automise most of these value packed deliverables.

The top of the offer stack is your main offer statement that needs to capture the attention of your prospect and bring them into the funnel which is backed by multiple other deliverables that will help your main core offer.

To be clear this isn’t we manage paid media but we’ll make you a website and seo and manage your social media content.

Those are services that can easily be charged extra for.

The purpose of the stack is to offer more value - prospect was interested in lead generation but we know that to get the best out of we offer to do XYZ to improve MAIN SERVICE.

From there you can offer upsells like the SMM where we do a calendar for 30 days or a strategy session and then do a discounted first month price for social media management services.

Anyway, i’ll make a video on this on my youtube this week - under the weather at the moment so unable to speak.

Have a good week,

Konrad