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Daily reflection will help
If you’re waking up and deciding what to do that day, you’re very unorganised and it needs to change if you want to succeed.
Let me give you simple example:
My my goal is to lose weight,
I start going on some walks
Eat a little bit less than usual
Workout a bit harder in my sessions but a good few weeks go by and my scale weight is the same…
Im doing all the right things though?
Am I though?
If you’re not tracking your inputs like your calories consumed, steps, calories burnt during cardio sessions, workouts and weights lifted how can you possibly know you’re doing the right thing.
You state that you are, yet the outcome (losing the weight) isn’t happening.
Clearly you’re not doing something right.
Same thing goes for your agency.
“I’m not getting to £10k pm and I dont know why?”
Let’s break it down, what are your outreach numbers? per month, per week, per day?
What’s the percentage of these turning into meetings?
How many meetings are you taking per month, per week, per day?
What’s the quality of those meetings like? Are you rating these based on a set criteria? or just saying it was a shit meeting?
How many clients are you churning each month? What’s your churn rate?
Whats your LTV for a client?
Can you make your clients worth more rather than chase new clients and constantly churn?
and so on…
Every single one of these questions can have a simple answer, or a more in-depth answer.
Likelihood is, those simple answers will not lead you towards progress.
What will, is reflecting on these.
and it comes through daily practice.
At the end of the day, look back on your meetings recorded or taken.
What’s the common denominator between all of these people you spoke to?
Did they go well and you signed clients? or were the prospects unqualified?
How can you improve the quality of the prospects?
Is it switching your script?
is it scraping leads elsewhere?
is it the wording in your cold call?
When you start critically reflecting on your inputs and actions
you realise that YOU’RE NOT GOOD ENOUGH.
YET…
It’s then down to you to get better.
or quit and say the agency game doesn’t work and it’s saturated and people only make money off selling courses… don’t choose the victim mindset.
This past week for me has been incredibly busy, i’ve taken multiple calls per day, spoken to some small companies, some big companies and a company doing multiple 7 figs per year
The main thing is, 90% of those calls were qualified prospects.
they knew my pricing.
they knew my offer.
they knew my set-up fee.
they knew what they had to spend.
and they still booked the calls…
most have moved over to demos in the upcoming days…
and still i’m not good enough in other cases where i’ve reflected.
but that allows me to work on those weaknesses I have noticed.
and moving forward this week i will focus on those.
One day at a time.
One weakness at a time.
Through daily reflection of my actions.
writing it down in a notepad or on my whiteboard.
what i did right, wrong, mistakes i made, or decisions i took regardless of the outcome.
what objections I faced or reasons why someone didn’t want to proceed? is it down to them or is it because of what I said or didnt say?
self-awareness is one of the most important traits of a successful entrepreneur.
practice it daily.
have a cracking week
& if you read this far thank you.
Konrad
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