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All about cold outreach
It's a long game
About cold outreach - let’s stop being lazy and boring with it?
I recently spoke to someone on a 1-1 call about cold outreach and how important it is to differentiate yourself and personalise this outreach when reaching out to potential clients. So i thought that’s exactly what i’ll cover in this week’s email.
If you think about it, most people in this game will either be reaching out to prospects through emails, calls or direct messages.
So what separates your script or copy to theirs? Chances are probably nothing. You’re just trying to sell your services which is the complete wrong way of going around it.
People do business with people they like, trust and are familiar with. Ask yourself this, is your prospect really going to jump at the chance of working with you when you’re trying to hard sell your services in their inbox? They don’t even know you…
You have to look at emails, calls, direct messages as one to one communication, and as Alex Hormozi says, best way to get your 1to1 communication ignored is to make it look like 1 to many.
With that said, here’s what i think about cold outreach, how you can improve it and stand out from the thousands of agencies or freelancers selling their services in your clients inboxes and in turn sign more clients.
They way I look at the process is this: Doing > Analysing > Improving & the cycle repeats.
I’ll start off with the golden rule that you have to stay patient - but doing the wrong thing staying patient won’t yield results so make sure you’re following the cycle above.
Personalise your approach - remember this is 1to1 communication - your prospect needs to feel that way when they receive your call, message or email.
Example of this can be - Voice notes or videos in direct messages - when’s the last time you think your prospect has received one of those from an ‘agency’? They usually receive messages or calls of people just hard selling their services.
Lead with value - Instead of jumping into their inboxes selling your services and saying how good they are and how much better you are than all the other agencies provide some value.
As our good old friend Charlie Morgan says, Value is created when pain is elevated and Pain is elevated when problems are solved 🙂
Here’s a few ideas:
Lead magnet(s) - Guides, How To’s, Educational PDF’s, your system or processes you follow they can implement themselves, essentially pdf’s that help them with their problem/pain that conveniently your services solve for then ;)
Free audits - positioning yourself as an expert and offering a free value packed audit is a great way to stand out from those ‘quick question’ emails your prospect is used to.
A personal video going over what you do, what you can do for their business, how it works, informing/educating them and providing confidence that you’re the person who can solve their problems.
Another one you can consider is free trials of your services, free set ups, free design or x amount of leads and so on.
So many different angles to try in cold outreach instead of the usual ‘quick question’ followed by a shitty compliment and then trying to sell your service.
and lastly combine cold outreach with content.
I know content is super slow, demotivating when you get 13 views after editing for an hour but the leverage produced from content is incredible.
As you stay patient, do > analyse > improve, over a long period of time you will have a backlog of content that is generating you inbound enquiries for your services and consistently helping you acquire new clients as the first thing most of us do when we receive a cold email or dm, is check out the company website, socials and so on.
It’s a long game we’re playing.
this doesn't come as quickly as the gurus make it out to, eh?
Best of luck out there,
Konrad
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